ΑΤΗLISI is the (ancient and modern) Greek word for Sport.
It is a word that exists for more than 3.000 years with the same meaning. It is the root of different English words such as “athletes” or “athletics”.
The project is about sport, children and social inclusion. The logo gives this idea because it represents two children engaging in sport activities. Also, these children are girl/boy, black/white and their faces are not clear, fact which gives the message that sport is for everyone and no one is excluded.